OutSystems wanted to appeal to a broader audience with a strong first impression.
The OutSystems homepage was geared towards its existing user and customer community. The primary goal of the redesign was to make the homepage more friendly and easier to understand for newcomers. I brought content that was previously hidden deep in the site's structure to the forefront.
Clear calls to action were designed to increase conversion rates, and imagery was used to create a more colorful and engaging page.
The Outsystems.com homepage before (left) and after (right).